Interactive panoramic photography for high-impact marketing.
50Hz successfully produced Ford 360 panoramas for an innovative marketing campaign. Ford’s vision of creating interactive, high-quality photography of the Mustang interiors was achieved via panoramas taken from within cars. This creative approach allowed viewers to navigate around the interior using a mouse, keyboard or touch, and zoom in to admire specific details thanks to the HD resolution of the images. Impressive Irish landscapes were edited into the backgrounds of the panoramas to enhance the atmosphere of the shots.
Ford 360 Panorama
50Hz were recruited to provide specialist photography for Ford in the leadup to the innovative ‘Find A Ford’ marketing campaign for the Mustang model car. The campaign was centred around a competition in which contestants were asked to virtually search different locations for a Mustang using Google Streetview. Once they found the cars, they could explore the interior and see the premium features for themselves, with different Irish landscapes visible through the windows.
ClientFordServicesSpherical Panorama
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